Robert Goddard - Branding, Email Design
When first tasked with designing marketing materials for Robert Goddard we looked at where they were in the market, stocking high-end designer brands meant that an update to the feel of the brand was in order so we gave them a fresh new logo that was simplistic and timeless and would place them right up there alongside their competitors, we also updated their crest and kept it as a separate graphic element to be used almost as a stamp of quality to reflect the brands long outstanding history. The updated branding then extended to mail out boxes and bags for the shops and to shop signage. Whilst we were working on this we also helped design and launch the new Rushden Lakes store and created discount vouchers and invitations for the event. As Robert Goddard had just launched their new e-commerce site we introduced email campaigns to their marketing strategy and organised and oversaw a photoshoot at Stapleford Park for their new A/W collection and Christmas campaigns.