Billboardeo - An 'out of home advertising' search engine.
Billboardeo is a search engine that lists billboards on an interactive map allowing advertisers to easily find their ideal location for advertising and book slots.
We were tasked with creating a cohesive identity that felt appropriately polished to sit comfortably along side other tech companies but with a friendly inviting feel. After being shown the tool we knew it was important that the branding highlighted the the tools easy to use interface and streamlined approach.
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PROJECT SCOPE: Branding, Icon Design, Typography Design, Website Design.
Using a combination of rounded graphic elements in striking colors we created branding that references geography and map tools, whilst still maintaining a modern professional look. The logo features custom typography designed to feel conversational in tone, playing up to the tools intuitive design and encompassing the map marker icon shape used as a short hand for the fall logo.
Custom icons were designed for use on the website and graphics were created to mirror the new branding and create a strong identity. As with all our branding projects, a system was designed to offer guidance for ongoing design work.
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The final look is a cohesive brand identity that references the company's simple streamlined approach and intuitive user interface. The custom-designed typography, vibrant graphics, and custom icons all contribute to a professional look and feel that is consistent with the tech industry whilst feeling approachable.
'I can't wait to meet you and learn about your business dreams.'
STEPH
UPSURGE STUDIO
Ready to create something
that stands out?
I'd love to hear more about your business! Book in for a discovery call with me.
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On our call we will discuss your vision for your brand, project goals and parameters, timeline and anything else we need to start the process of understanding and teasing out your brand essence.