The Party Lady - Branding
After running Sukies Party and Ballon Boutique in Stamford for over 10 years, Victoria decided it was time to move off the high street, and set up a new online business, so that her customers could browse party packages and balloon displays from wherever they were. She asked us to use bright colours similar to her old Sukies' logo and to create fun and playful branding that would reflect the business but make them look as equally appropriate for weddings and large-scale events as for children's parties. After presenting 3 alternative options Victoria choose this simple mark, using a mix of statement fonts and simplified confetti shapes the whimsical logo can be used in full colour and in white or black for flexibility when printing on to balloons, something Vicki requested in our briefing session, and offers a wide variety of colours to use to highlight services or add more bespoke branded themes to her clients parties.
I asked Steph to design a logo that would encapsulate the wide range of services my business provides and also stand the test of time and she surpassed all my expectations. Her designs were varied, original and incredibly difficult to choose between! She made the whole process easy and put me at ease from the start. I will return to her for all of my future design needs and would recommend her whole-heartedly to anyone.